Proud Alumni, Happy Students
It's a small family-owned business, 2 brothers that are SUNY Cortland Alumni bought 11 properties near their Alma Mater. Cortland Cribs is on a mission to become a symbol of quality student housing near SUNY Cortland University. It's that that ‘living in a house with your 10 best mates and having fun every day’ experience they deliver. The homes are near campus, downtown cortland, come fully-furnished, utilities included, onsite laundry, and with free parking. The narrative of the story began with a personable small-knit community feel centered on who you become during your time at college and the honestly good student housing being provided in good honesty and evolved to more of a service based website. The owners wanted to step out the limelight and allow the houses and college spirit speak for itself.
The students show up, personalize, and focus on their studies while making memories. The main goals of the website is for new clients to reach out on the contact form and existing clients to pay rent. The main consistency throughout was the recurring theme of #CortlandCribs. It's catchy, it's alliteration, it's good for marketing and spreading the word. The next steps include harnessing marketing power where the students are hanging out and allowing them to add their dream college homes to their Pinterest boards because as the website says, these are the good 'ol days. The website used custom graphics including customizing every photo for the property display to have that Kodak image feel. The brand colors were established based on the school colors, the copy is fun while still being informative and accessible for parents.
Properties Owned
Brother Team
Happy Students
The houses we offer are all about carving the ‘good ol’ days’ you’ll cherish forever.
Tailored for students, they’re a melting pot to foster friendships and unforgettable memories.
